Pregnant Women are Peeing on IKEA Ads to Receive Huge Discount

family
January 11, 2018

Yes, you read the headline correctly. IKEA recently released an ad in a magazine that has everyone wondering if it's true or not. As a matter of fact, it is true.

 

It will soon reveal how far people will draw the line to get a good deal. I have a few friends that dumpster dive, and for me, that's too far. Peeing on a magazine to get a discount? Well, it depends on how big the discount is.

According to Adweek, a print advertisement company for IKEA, the Swedish retailer is offering a discount for expecting mothers. There is one catch — you have to pee on the ad.

 

"Sounds a bit gross, and maybe it is—but there’s a fun twist," Adweek described. "If you’re pregnant, peeing on the ad reveals a special discounted price on cribs, thanks to technology similar to that in pregnancy-test kits."

After you pee on the ad, let it sit for a few minutes. If you are pregnant, a new price will appear.

 

The retail price for the crib is 995 Swedish krona or a little over $121. But after a fertile shower, the price drops significantly to $60.

 

https://twitter.com/TPrzychodzki/status/951172798898167808

 

While there is still very little information offered, we still have questions. How is the saturated ad handled after the deed has been done? Do you just hand it to a cashier? What about families deciding to adopt? Is there a way they can receive a discount?

 

Unfortunately, IKEA said that the ad would not be shown in any magazine outside of Sweden. Excitingly enough, however, this kind of technology is among us. Maybe magazines will make a comeback with fun, interactive ads. I never thought I'd consider purchasing a magazine just for the ads. That's like saying I'd give up my DVR to watch commercials. Hard pass.

 

Check out what IKEA customers are saying about this new ad:

 

https://twitter.com/KadieAlex/status/951174729116692481

 

https://twitter.com/SilverBluePanda/status/951296971607699457

 

https://twitter.com/dylan_fisk/status/951284834151706624

What do you think about IKEA’s new ad? Will you be peeing on it? Share your thoughts with us in the comment section! In other news, a young girl named Molly and her German Shepherd were playing in the backyard when a deadly rattlesnake appeared. Then the snake leaped at Molly but the dog knew exactly what to do to save her. Check out the article here.

Next: Girl and Dog Come Face-to-Face with Deadly Snake—What the Dog Did Next Saved Her LifeJan 10, 2018