According to Hubspot, “81% of shoppers conduct online research before making big purchases.” This means they are going online to research brands, decide if they like them, and make decisions based on that research.
Think of it like the old infomercial but on steroids. Before we had the internet, people would rely on ads, word of mouth, and/or commercials or “infomercials” for information on new products. Nowadays, they are online talking with their friends on social media and reading reviews or articles to learn about the world around them. With so much information readily available, it is easier than ever to make informed decisions before you buy.
So do you want to be in front of the pack? Here are 3 things you should be doing with online marketing.
Build Your Social Media Following
This one is crucial if you are going to increase your online marketing. One of the best avenues you can do that on is Facebook. According to TechCrunch, Facebook now has 2 billion monthly users. Check out the chart below. The makes building your Facebook business page one of the smartest things you can do!
Once you have a social media following, then you have to feed it. That’s easy for a publication like us that writes articles daily, but how does one implement that in their own business? There are a couple routes you can go with this one. You can write industry-specific content yourself that you know your readers would be interested in and post it to your website (then sharing it to your follower), or you can hire someone to write it for you (sometimes called a ghostwriter). However, you decide to do it, creating your own content will position you as a thought leader in your area.
Get in the Media
It’s one thing to talk about yourself in your content, it’s another to get people to talk about you or your brand. After all, you have to be touting something pretty spectacular to make that happen, right? A good place to start would be encouraging people to write reviews on your Facebook page if they valued your service or asking well-known review sites to give you a good word. Inspiring Day can also help your business with building a killer product review or company spotlight. With over 1.4 million page views a month, it’s definitely worth your while!
Track & Measure
The only way you’re going to know if you made it anywhere is if you track and measure your progress. Some people even like to set up S.M.A.R.T goals to help with this. S.M.A.R.T stands for specific, measurable, attainable, result-focused, and timely. A good example of a S.M.A.R.T goal would be the following:
“I will increase content marketing for my company by 50% in order to get 20% more traffic to my leads page by January 1, 2018.”
Well, that’s it! We hope you start 2018 with a bang!
Check out how our Custom Articles can get your brand in front of possibly millions!