Chip and Joanna Gaines Reveal New Partnership and Fans Have a Lot to Say About it

March 28, 2018

Chip and Joanna Gaines have a busy life. The "Fixer Upper" stars have recently revealed their new partnership, and DIY-ers are very excited about the news.



Ace Hardware announced on their website that they will be teaming up with "Magnolia Home by Joanna Gaines Paint" with their new paint partnership.



"Joanna is a force within the décor and design space, and we are delighted to bring her durable, on-trend paint collection to our customers," said John Venhuizen, President and CEO of Ace Hardware Corporation. "We believe customers will value the combination of Ace's service and convenience coupled with Magnolia's inspirational color collection."


This deal makes Joanna's paint brand the first-ever paint partnership with a hardware retailer. With over 500 Ace Hardware stores, everyone can have access to her incredible interior line of paint.



Her line will offer consumers over 150 personally crafted colors to choose from. Fans are elated to be able to have access to Joanna's "modern farmhouse" colors which will help improve homes across the nation.


Within the paint line, Joanna has 25 out of the 150 colors that are part of her "Market Collect," which is an assortment of her favorite colors. Each color has been specially handpicked and has a deep meaning or story relating to her and her life in Waco, Texas.



"People all over the country are welcoming the Magnolia brand into their lives, entrusting us to help make their homes even more beautiful," said Joanna Gaines, "and that's exactly why I created Magnolia Home; it's what I'm so passionate about."


The reason behind the "Market Collect" is so Joanna can relate and further engage with her fans to help inspire them to partake in DIY projects around their home.



"Magnolia Home by Joanna Gaines Paint" is a premium blend. Its stain-blocking interior paint and primer in one is all you need for your next DIY project.


Once on the wall, the 100% acrylic blend is mildew, dirt, and grime resistant. Also, with the easy-to-maintain mindset, all you have to do is wash it with warm soapy water.


Are you headed to Ace Hardware yet?


What do you think about this new partnership? Will you be picking up a few this weekend? Let us know your thoughts in the comment section below! In other news, Candace Cameron Bure’s son finally opens up revealing what most of us suspected all along. Check it out here.

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