Cosmetic Company Introduces New Way to Purchase Make-Up Using a Phone App

July 24, 2017

There is no one-size-fits-all foundation. Finding the right foundation for your skin tone can be frustrating and time-consuming for a lot of women.  Spending hundreds of dollars and countless minutes combing through the makeup aisle to find what you hope is a good match can also be daunting. With everything going digital, it makes sense that a make-up company has created a phone app to curb the frustration of buying foundation.

The bareMinerals Made-2-Fit Fresh Faced Foundation Customized by MATCHCO was introduced in the Summer of 2017 and is available for download on iTunes. The app scans your face by using the iPhone camera and processing power to obtain a “precise skin tone analysis via a set of simple user scans with the aid of a virtual makeup artist driven artificial intelligence,” as described on  For $49, a specially blended foundation will be delivered right to your doorstep within 72 hours. 

Courtesy of bareMinerals

The app’s creators are so confident about the user experience that they're offering a 100% shade-match guarantee and a 30-day return policy. did a trial of the product on various skin tones and the before-and-after results were impressive. So, if you’re like a majority of women who can’t seem to find the right shade for your skin, it might be worth a try. Let us know about your experience with this app on our Facebook page. Happy shopping!