Disturbed viewers have threatened the Nationwide sister's lives by saying that they should be "brutally murdered" after their recent commercials. The sisters are known as Joan and Flo on the commercial.
The Nationwide bank in the UK has had to contact the police after receiving malicious threats made against the sisters, whose real names are Nicola and Rosie Dempsey.
One Twitter user wrote: "So who's chipping in to get these two singing sisters fro the Nationwide advert brutally murdered?"
Another user wrote: Can the sister from the Nationwide adverts please die a horrible death."
Nationwide bank said that they are working with the Metropolitan Police to tackle the "worrying trend" and "keyboard hate." Nationwide said that they are investigating the “vile, abusive and misogynistic comments about the duo.”
"It’s one thing not to like an advert, another to threaten to kill the stars of it," said the bank spokesman told OK! magazine. "Abuse is abuse and that’s never OK in our book."
"Social media has provided a great instant barometer of reaction - good and bad," said Sara Bennison, the bank's Chief Marketing Officer.
Bennison also told "The Independent, “When we saw an audition tape for Flo & Joan, gut feel told us all that they [had] a delightfully fresh take on things like loyalty which are at the heart of Nationwide."
“But then there are others who have chosen to post the most vile, abusive and misogynistic, comments about the duo," she continued.
The sisters have been critically acclaimed for their international comedy circuit and were one of the top ten shows at the Edinburgh Fringe Festival in the Amused Moose Comedy Awards in 2016.
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