The manufacturers for the wildly popular sparkling water LaCroix were smacked with a lawsuit recently. The lawsuit alleges that the drinks contain "non-natural flavorings," and "cockroach insecticide."
The class action lawsuit was filed in Cook County, Illinois, against the drink's parent company, National Beverage Corporation. According to "Yahoo," the lawsuit claimed that the company was in the "practice of mislabeling their signature product, LaCroix Water, as 'all natural.'" These documents were obtained by "ABC News," "Yahoo" reports.
The National Beverage Corporation "mislead consumers into believing that their product is natural when it is not," the complaint read.
Furthermore, the complaint alleges that LaCroix contains the ingredients "linalool" which the suit says "is used as a cockroach insecticide."
The National Beverage Corp. "categorically denies all allegations," according to the documents. The beverage company said in a statement, labeling it as "without basis in fact or law regarding the natural composition" of the sparkling water beverage.
"Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors," the statement continued. "The lawsuit provides no support for its false statements about LaCroix’s ingredients."
According to Areva Martin, a legal expert, who spoke on "Good Morning America," if the "claims are substantiated, this could have a dire effect on the company."
"It may be forced to change it's labeling, we know the company prides itself on providing a natural and organic water, so if they have to change that labeling, that can change their entire marketing strategy," she added.
Interestingly enough, "Yahoo" reports that experts say LaCroix would have to contain 50 percent of linalool in order to jeopardize someone's health. The natural chemical is even found in some fruits and spices such as cinnamon, according to "Yahoo."
"The consumer should not be alarmed by this lawsuit," Roger Clemens, a food safety expert from the University of Southern California, told "GMA." "The compounds under discussion occur naturally and citrus beverages like orange juice, lime juice."
What are your thoughts on this? Would you continue drinking LaCroix?