The mayor in a large city in Louisiana has decided to ban Nike products from the city's recreation facilities just days after Nike's latest "Just Do It" campaign.
Nike knew it was inviting controversy by making the anthem-protesting NFL athlete Colin Kaepernick the face of their 30th-anniversary campaign. Once the news broke out, thousands of people have stood up and pushed back immediately against the company. Some have protested Nike's decision by boycotting the company, burning their Nike shoes, and one college has even trashed their gear with Nike logos. Today, a mayor of one city has issued a memo banning all Nike purchases.
Republican Mayor Ben Zahn of Kenner, Louisiana has made an announcement for the city's recreational facilities. No more Nike.
The official memo reads as follows:
"Effective immediately all purchases made by any booster club operating at any Kenner Recreation Facility for wearing apparel, shoes, athletic equipment and/or any athletic product must be approved by the Director of Parks and Recreation, or his designee."
"Under no circumstances will any Nike product or any product with the Nike logo be purchased for use or delivery at any City of Kenner Recreation Facility."
According to reports, Donna Brazile, a former interim DNC chair and CNN analyst who supposedly leaked questions to Hillary Clinton, shared the memo on Twitter stating that she was "disappointed."
While many people are criticizing the mayor's decision, others are praising it. According to a "Morning Consult" poll, Nike has suffered a 34-point drop in favorability overall last week.
Before the new ad campaign with Kaepernick, Nike had a net +69 favorable impression among consumers. It has since declined to 34 points dropping it to a +35 favorability. The poll shared further details as far as critical demographics. "Among younger generations, Nike users, African Americans, and other key demographics, Nike's favorability declined rather than improved."
What are your thoughts on Nike's latest "Just Do It" campaign and what do you think about Mayor Zahn's decision to pull Nike from its facilities? Let us know!