Pregnant Women are Peeing on IKEA Ads to Receive Huge Discount

January 11, 2018

Yes, you read the headline correctly. IKEA recently released an ad in a magazine that has everyone wondering if it's true or not. As a matter of fact, it is true.


It will soon reveal how far people will draw the line to get a good deal. I have a few friends that dumpster dive, and for me, that's too far. Peeing on a magazine to get a discount? Well, it depends on how big the discount is.

According to Adweek, a print advertisement company for IKEA, the Swedish retailer is offering a discount for expecting mothers. There is one catch — you have to pee on the ad.


"Sounds a bit gross, and maybe it is—but there’s a fun twist," Adweek described. "If you’re pregnant, peeing on the ad reveals a special discounted price on cribs, thanks to technology similar to that in pregnancy-test kits."

After you pee on the ad, let it sit for a few minutes. If you are pregnant, a new price will appear.


The retail price for the crib is 995 Swedish krona or a little over $121. But after a fertile shower, the price drops significantly to $60.


While there is still very little information offered, we still have questions. How is the saturated ad handled after the deed has been done? Do you just hand it to a cashier? What about families deciding to adopt? Is there a way they can receive a discount?


Unfortunately, IKEA said that the ad would not be shown in any magazine outside of Sweden. Excitingly enough, however, this kind of technology is among us. Maybe magazines will make a comeback with fun, interactive ads. I never thought I'd consider purchasing a magazine just for the ads. That's like saying I'd give up my DVR to watch commercials. Hard pass.


Check out what IKEA customers are saying about this new ad:

What do you think about IKEA’s new ad? Will you be peeing on it? Share your thoughts with us in the comment section! In other news, a young girl named Molly and her German Shepherd were playing in the backyard when a deadly rattlesnake appeared. Then the snake leaped at Molly but the dog knew exactly what to do to save her. Check out the article here.

Next: Girl and Dog Come Face-to-Face with Deadly Snake—What the Dog Did Next Saved Her LifeJan 10, 2018