Is Facebook Tailoring Ads to What You Wear?

November 15, 2017

Ads on the Internet are always a little unsettling. You might look up a website or an item on Amazon. Within seconds, all of your Facebook ads are centered around whatever you just looked up.

Facebook recently took this to the extreme with one woman’s ads. She got on Facebook—only to see an ad where the model was wearing her exact outfit.

Jen Lewis was wearing a pink button-up shirt with light-washed denim jeans. She had her button-up tucked into the jeans and had her brown hair down.

The model in the ad was wearing the exact same pink button-up shirt with light-wash denim. The model also had brown hair, about the same length as Jen’s.

When Jen realized how similar her outfit was to the one in the ad, she took a picture and shared it to Twitter. She Tweeted the two photos side-by-side with the comment “Uh, Facebook served me a bra ad where a woman is wearing the outfit that I’m currently wearing.”

This Tweet comes at an interesting time for Facebook. Reports have recently been released that Facebook was interested in technology that would use users’ webcams to determine their emotional states and cater ads to that.

Many people who commented were afraid that Facebook had used this technology to scan Jen’s outfit and found an ad to match that. Facebook has not yet commented on the situation.

Jen doesn’t think it has anything to do with security or her webcam. She shared on Twitter, “A lot of folks have expressed their concern, but I’m 100% sure that it’s just a funny coincidence! It’s a very popular shirt from Madewell.”

Regardless of the strange circumstances behind this outfit, the ad obviously did its job. Jen decided to buy the bra, so I guess it’s worth it in the end!

In other news, the mother was told that her newborn son had died during birth. When she held him, though, a miracle happened. Read the story here.

Next: This Newborn Baby Was Declared Dead—Until They Handed Him to His MotherNov 03, 2017